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Simon Sinek

Author. Ethnographer. Unshakable Optimist.

Believes inspiring leaders start with why.

Thinks we have a false belief that money and resources drive innovation when it’s actually a lack of those things that forces us to reimagine how something could work.

“Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.”

Believes leaders have to be willing to sacrifice themselves for their people.

Thinks the goal is not to fix your weaknesses, it’s to amplify your strengths and surround yourself with people who can do what you can’t do.

“People don’t buy what you do, they buy why you do it. What you do simply proves what you believe.”

Suggests you focus on your supporters and ignore the naysayers.

Believes value is a perception and that often numbers don’t measure value.

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