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Jonah Peretti

Founder/CEO, Buzzfeed.

Believes the way ideas spread is constantly changing.

Thinks there are particular moments when networks are amenable to make things spread.

“The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there are a ton of high quality things that don’t go anywhere.”

Believes people get so rooted in the way something worked in the past, that then all of their thinking about how things should be in the future is to justify the economics of an older business model.

Thinks people behave differently on different social platforms, but everyone is crazy.

“Life is tricky because it happens once and there’s no opportunity for A/B testing.”

Thinks it’s as important to measure the quality of content as it is the popularity of that content.

Believes it doesn’t matter where your content lives as long as you’re able to get some knowledge and learning from it.

Connect with Jonah: Twitter

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