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Guy Kawasaki

Chief Evangelist, Canva. Author, The Art of the Start, Enchantment.

Believes if you start with the desire to make meaning, you will likely make money.

Thinks it’s important to figure out how to do anything without asking anybody.

“If you’re not pissing someone off on social media, you’re not using it aggressively enough.”

Thinks if you tell people what you don’t know, they’ll believe you when you tell them what you do know.

Believes you shouldn’t worry about scaling your product until you’ve proven people will use your product.

“Organizations are successful because of good implementation, not good business plans.”

Believes there are three things you can do to make your product or company more enchanting: Tell the story of why you created it, reach out to more than just A-list people, and show people your magic.

Thinks great products have five qualities including depth, intelligence, completeness, empowerment, and elegance.

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