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Ann Handley

Author. Chief Content Officer, Marketing Profs.

Believes your comfort zone is your dead zone and that’s why you should follow your fear.

Has 13 writing rules including that the key to being a better writer is to be a more productive one.

“If you aren’t working hard, you probably don’t care a whole lot about what you’re working on.”

Believes recognition is like viral marketing; a happy accident, not a goal.

Thinks it’s never a good idea to trick people into paying attention to you.

“Customers are online looking for you. The question is, will they find you? And will they be inspired to do business with you, once they do?”

Believes good content only gets noticed if sharing is part of that content marketing effort.

Defines quality content as content your audience will thank you for.

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