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Rory Sutherland

Vice Chairman, Ogilvy Group UK. Author, Rory Sutherland: The Wiki Man.

Believes we need to spend more time appreciating what already exists and less time agonizing over what else we can do.

Thinks perspective is everything and the power of reframing things cannot be overstated.

“A flower is a weed with an advertising budget.”

Thinks advertisers are becoming too obsessed with technology.

Believes innovation in the future won’t be about technology or products, but will be driven by finding new ways to make people value and want things.

“Once you reach a basic level of wealth in society, most problems are actually problems of perception.”

Believes if you want people to remember you and appreciate what you do you should focus on the small things, not the big ones.

Thinks even ineffective advertising can be memorable.

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