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Martin Lindstrom

Brand Futurist. Author, Buyology and Brandwashed.

Believes you can’t be friends with everyone and that you’re doomed the day you try – especially if you’re a brand.

Thinks most things consumers do are irrational and that to understand consumers, you need to spend time with them.

“When we brand things, our brains perceive them as more special and valuable than they actually are.”

Thinks the concept of “done is better than perfect” is not about coming up with ideas, it’s about believing in them.

Believes we are entering an era where everybody will be their own brand.

“Fear, in my experience, spreads faster than anything else.”

Thinks in order to be more creative, you need to give yourself the opportunity to be bored.

Believes small data will ultimately be more important than big data.

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