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			<h2 class='post-title'>Josh Bernoff</h2>
			
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	<p>
		Published January 5, 2016 by JSpec	</p>
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	        <p>Writer. Author, <a href="http://amzn.to/1UnXuxM" target="_blank"><em>Groundswell: Winning in a World Transformed by Social Technologies</em></a> and <a href="http://amzn.to/1YY5qN1" target="_blank"><em>The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment</em></a>.</p>
<p>Has <a href="http://withoutbullshit.com/blog/10-top-writing-tips-psychology/" target="_blank">10 tips to improve your writing</a> and explains the psychology behind them.</p>
<p>Believes it&#8217;s important to <a href="http://withoutbullshit.com/blog/do-you-teach-your-children-to-google/" target="_blank">teach kids how to tell the difference between truth and lies</a> on the Internet and has developed a method to do so.</p>
<p>&#8220;Treat the reader&#8217;s time as more valuable than your own.&#8221;</p>
<p>Thinks you can <a href="http://withoutbullshit.com/blog/how-to-fix-weasel-words/" target="_blank">improve your writing by eliminating &#8220;weasel words,&#8221;</a> such as adverbs.</p>
<p>Believes regardless of his policy ideas, <a href="http://withoutbullshit.com/blog/how-donald-trump-has-changed-political-branding-and-marketing/" target="_blank">Donald Trump has changed political branding and marketing</a> with his communication style.</p>
<p>&#8220;Writers must learn not just to tolerate feedback, but to ask for it and embrace it.&#8221;</p>
<p>Thinks <a href="http://withoutbullshit.com/blog/lacking-confidence-at-work-writing-is-your-path-forward/" target="_blank">learning to write without bullshit</a> can be the best way to advance your career.</p>
<p>Believes <a href="http://withoutbullshit.com/blog/to-be-precise-social-media-marketing-is-just-mostly-dead/" target="_blank">social media marketing is mostly dead</a>.</p>
<p>Connect with Josh: <a href="http://withoutbullshit.com/" target="_blank">Website</a> • <a href="https://twitter.com/jbernoff" target="_blank">Twitter</a></p>
<p><strong>Get tomorrow’s person by email: <a href="http://APersonYouShouldKnow.com/subscribe?ref=post">Subscribe here</a>.</strong></p>
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