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Josh Bernoff

Writer. Author, Groundswell: Winning in a World Transformed by Social Technologies and The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment.

Has 10 tips to improve your writing and explains the psychology behind them.

Believes it’s important to teach kids how to tell the difference between truth and lies on the Internet and has developed a method to do so.

“Treat the reader’s time as more valuable than your own.”

Thinks you can improve your writing by eliminating “weasel words,” such as adverbs.

Believes regardless of his policy ideas, Donald Trump has changed political branding and marketing with his communication style.

“Writers must learn not just to tolerate feedback, but to ask for it and embrace it.”

Thinks learning to write without bullshit can be the best way to advance your career.

Believes social media marketing is mostly dead.

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