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Danielle Morrill

Co-Founder and CEO, Mattermark.

Believes it’s important to overcome the tyranny of “should.”

Thinks it’s important to not waste a single moment because success or failure is a collection of days and the things we decided to do or not do on those days.

“We are what we focus on.”

Believes startups aren’t meant to be revenue machines right away – at first they’re designed as business model experiments.

Thinks you can learn a lot from trying to solve the problems your parents have.

“I think people were telling me a lot of helpful things when I was 15, but it was very hard to listen.”

Believes the difference between being a CEO and an employee is having the guts to go for it.

Thinks smart people crave data-driven storytelling.

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