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Jason Santa Maria

Executive Design Director, Vox Media. Author, On Web Typography.

Thinks it’s important to say no often because your time and attention are your most valuable resources.

Believes the key to being a good collaborator is to ask questions instead of trying to provide answers.

“If you want to get a better understanding of something, asking a question is infinitely more useful than making a statement.”

Thinks you should take a breath and wait before sharing criticism of others’ work.

Believes the only way to get to good ideas is to trudge through the bad ones.

“Design is not about innovation. Design is about communication.”

Thinks creativity is like a muscle and you need to exercise it constantly.

Believes if your typeface is bad, your design fails.

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