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Brian Wansink

Professor of Marketing and the Director of the Cornell Food and Brand Lab. Author, Slim By Design and Mindless Eating.

Believes there are six psychological tricks for losing weight including to change what’s reachable, reduce your food options, and eat alone.

Thinks it’s easier to change your eating environment than to change your mind, and notes that we make 200+ eating decisions in a typical day.

“The best diet is the one you don’t know you’re on.”

Believes what we eat matters less than how much we eat.

Thinks there’s a lot more going on in the cereal box aisle than you may realize.

“Eating right is a long-term goal. Eating better is something we can start today.”

Suggests you use large plates for healthy food like salad and small plates for foods like rice or pasta.

Thinks your plate should be the opposite color of your food if you want to eat less.

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