Branding Expert. Author, Fascinate: How to Make Your Brand Impossible to Resist.
Believes there are 7 triggers to fascinate people and that all markets function like online dating markets because we need to get people to fall in love with our ideas. (video)
Thinks the key to fascinating people is to unlearn your boring behavior.
“Better is a mirage. It keeps you chained to the same way of working as your competition.”
Has 9 tips to make your writing more fascinating including to write as you speak and use more verbs.
Believes you have to figure out your most valuable qualities to be fascinating and that those qualities are often not what you think.
“Who you are is the greatest differentiator you’ve ever had.”
Suggests four steps to figure out what makes you different from your competition including to identify your flaws that can provide extra benefits and to flaunt your quirks.
Thinks you don’t have to be perfect at everything, but you have to be extraordinary at something.
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