Believes the way to get the kinds of projects you want to work on is to start out doing them on your own time, at your own expense, with no rules, and no one looking over your shoulder.
Thinks there’s something beautiful about using the least amount of anything to tell a story.
“Here’s you how you make a good logo: You show them good shit. Seriously, if you give them bullshit then they are going to find a way to be bummed. But if you sense that you have put your best foot forward and show them work you think is awesome and they kill it, then get out and drop the client.”
Tries to cue people in to old ways. To remind them how to savor something simple.
Showed the world how to design a logo in 15 minutes.
“The most inspiring, interesting designers are charismatic people. They know how to talk. How to communicate. How to soothe. How to sell bullshit.”
Believes if you can invent your clients, you can invent your life.
Finds inspiration by turning things over.
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