[04-Dec-2018 20:37:19 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [04-Dec-2018 23:41:00 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [08-May-2020 22:04:33 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-May-2020 21:26:16 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-May-2020 21:27:05 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [14-May-2020 01:04:42 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Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:00:03 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:00:03 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:01:53 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in 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[12-Jan-2023 20:51:43 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [12-Jan-2023 21:23:42 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [12-Jan-2023 21:48:31 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 Business – A Person You Should Know https://apersonyoushouldknow.com Tue, 02 May 2017 18:30:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 Ash Ambirge https://apersonyoushouldknow.com/ashambirge/ https://apersonyoushouldknow.com/ashambirge/#respond Wed, 15 Jun 2016 08:11:44 +0000 http://apersonyoushouldknow.com/?p=2263 Writer. CEO, The Middle Finger Project. Believes creative people only get rewarded when they take risks and that success comes to those who don’t wait.…]]>

Writer. CEO, The Middle Finger Project.

Believes creative people only get rewarded when they take risks and that success comes to those who don’t wait.

Thinks the trick to brilliant writing is to understand that the shape of the story you tell is as important as the story itself.

“Simple is good enough when you sell it correctly – the difficulty arrives when you doubt you’re good enough to keep it simple.”

Has found a better way to write your bio – just write what you know about life.

Suggests a creative way to network more effectively – start guessing what they do instead of grilling them about it.

“Instead of focusing on the effect, perhaps it’s worth thinking more about the cause.”

Believes nice brands finish last because nice isn’t interesting.

Thinks the most dangerous threat  you’ll ever face in business is yourself and that sometimes you have to destroy the things you spend time on.

Connect with Ash: Website • Twitter

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]]> https://apersonyoushouldknow.com/ashambirge/feed/ 0 Pamela Meyer https://apersonyoushouldknow.com/pamelameyer/ https://apersonyoushouldknow.com/pamelameyer/#respond Fri, 08 Apr 2016 08:11:22 +0000 http://apersonyoushouldknow.com/?p=2045 Founder and CEO, Calibrate. Author, Liespotting: Proven Techniques to Detect Deception. Thinks you can become a lie spotter and ultimately how you can go from…]]>

Founder and CEO, Calibrate. Author, Liespotting: Proven Techniques to Detect Deception.

Thinks you can become a lie spotter and ultimately how you can go from lie spotting to truth seeking. (video)

Believes there are seven big lies we believe about lying including that humans are naturally honest and that lying is hard to detect.

“A lie has no power whatsoever by its mere utterance; its power emerges when someone else agrees to believe the lie.”

Suggests there are 10 ways to spot a lie by looking at somebody’s face including noticing involuntary eye movements and the movement of somebody’s chin.

Believes there are 10 ways liars use words to obscure the truth including by avoiding contractions in their denials and repeating questions.

“If at some point you got lied to, it’s because you agreed to get lied to. Lying is a cooperative act.”

Has found 10 ways you can spot a lie by watching somebody’s body language including when people don’t use their hands to illustrate a story and when they are awkwardly stiff.

Thinks understanding how to spot a lie can help you in any negotiation.

Connect with Pamela: Website • Twitter

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]]> https://apersonyoushouldknow.com/pamelameyer/feed/ 0 John Saddington https://apersonyoushouldknow.com/johnsaddington/ https://apersonyoushouldknow.com/johnsaddington/#respond Fri, 01 Apr 2016 08:11:20 +0000 http://apersonyoushouldknow.com/?p=2013 CEO, TOMO. Creator, Desk. Suggests that failure and success are just points of data in a larger data set you can analyze and learn from.…]]>

CEO, TOMO. Creator, Desk.

Suggests that failure and success are just points of data in a larger data set you can analyze and learn from.

Thinks the way to discover yourself is to turn information into knowledge.

“Mediocre strategies executed with excellence is better than great strategies with mediocre execution.”

Believes there is a simple formula for startup success: having great people, a great product, and great timing.

Thinks the secret to great storytelling is your ability to elicit and emotional response because that’s something people never forget.

“Your life is really, really short and if you’re not working on stuff that matters… then what are you working on… and why?”

Suggests instead of thinking about how to divide your time between family and work, you’re better served to focus on managing the tension between the two.

Believes the way to get more done is to clear your calendar because one of the greatest distractions you have is other people.

Connect with John: Website • Twitter

Thanks to Eric Hamblett for suggesting John.

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]]> https://apersonyoushouldknow.com/johnsaddington/feed/ 0 Troy Carter https://apersonyoushouldknow.com/troycarter/ https://apersonyoushouldknow.com/troycarter/#respond Mon, 28 Mar 2016 08:11:33 +0000 http://apersonyoushouldknow.com/?p=1998 CEO, Atom Factory. Believes unexpected change can make your business stronger than ever. (video) Thinks you can build businesses by focusing on finding the first…]]>

CEO, Atom Factory.

Believes unexpected change can make your business stronger than ever. (video)

Thinks you can build businesses by focusing on finding the first 50 passionate fans – the same way he helped build Lady Gaga’s career. (video)

“Music sells everything but music.”

Believes keeping a company small is a huge advantage and that the more you grow, the harder it gets – even if you want to have a global impact.

Thinks you should seek out multiple mentors because as you progress you will outgrow your current mentors.

“You’re not defined by your lows, you’re not defined by your highs.”

Believes being an outsider in an industry can be an advantage because outsiders often bring a curiosity and unique approach to that industry’s problems.

Suggests you find inspiration in people telling you no. (video)

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]]> https://apersonyoushouldknow.com/troycarter/feed/ 0 Ev Williams https://apersonyoushouldknow.com/evwilliams/ https://apersonyoushouldknow.com/evwilliams/#respond Wed, 09 Mar 2016 09:11:03 +0000 http://apersonyoushouldknow.com/?p=1924 CEO, Medium. Co-Founder, Twitter. Has 7 rules for quality content in the age of social media including that metrics don’t tell you what you need…]]>

CEO, Medium. Co-Founder, Twitter.

Has 7 rules for quality content in the age of social media including that metrics don’t tell you what you need to know most.

Thinks the selfish thing to do is to be selfless when you work at a startup.

“Most of the great businesses of our time have experimented.”

Believes the job of leadership is to foster alignment and enthusiasm toward the right goal.

Has a formula for creating a billion-dollar Internet company: Take a human desire that’s been around for a long time and use technology to take out some of the steps necessary to fulfill it.

“The things that keep nagging at you are the ones worth exploring.”

Suggests every meeting should end with a “closing round,” where every person in the meeting has a chance to comment on the meeting.

Thinks to be a great business leader you have to treat your employees as your most important customers.

Connect with Ev: Twitter • Medium

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]]> https://apersonyoushouldknow.com/evwilliams/feed/ 0 Bernadette Jiwa https://apersonyoushouldknow.com/bernadettejiwa/ https://apersonyoushouldknow.com/bernadettejiwa/#respond Mon, 07 Mar 2016 09:11:58 +0000 http://apersonyoushouldknow.com/?p=1901 Author, Meaningful: The Story of Ideas That Fly and Marketing: A Love Story: How to Matter to Your Customers. Believes the secret to spreading ideas…]]>

Author, Meaningful: The Story of Ideas That Fly and Marketing: A Love Story: How to Matter to Your Customers.

Believes the secret to spreading ideas is focusing on the story rather than just the product. (video)

In this 8-minute TED talk, Jiwa explains her core belief about how ideas spread. She points out that we’re all inundated with marketing messages and most of those messages are ignored. But the ones that stand out and connect with people tend to revolve around something she calls “the fortune cookie principle.”

The fortune cookie principle is the idea that every product or concept has two elements – the cookie (a tangible commodity) and the fortune (a thing that changes how people feel and moves them to act). Jiwa believes marketers spend most of their time trying to sell the cookie when what they really should be doing is finding a better way to tell the story of the fortune.

Because ideas spread when you can change how people feel, not just what they think or do.

Recommends you think about value before ideas and has 8 questions to help you focus on creating value.

The questions include who needs your product, what problems your product will address, why people will pay you, where you will find your first 10 customers, why customers will come back, what they will tell others about their experience, what other ways you can create value for them, and how many customers you’ll need for a viable business.

“It doesn’t matter how good your idea is if nobody cares.”

Thinks there are two things to focus on to craft your brand story – your end user and a human connection.

Jiwa explains that your brand story is a combination of everything you do – it’s how you manifest the values you promote and the emotions you want to evoke in your business. To do this successfully, she suggests you start by focusing on why you’re in this business and identify what your buyers want and need.

The next step is then to find the human connection to your customers by considering what values and emotions drive your buyers. She points out that 64% of people say shared values drive their loyalty to a brand and suggests you think about what will make your customers happy and trigger an emotional response in them.

Believes there are three things your product story must do including affirm the customer’s worldview, speak to their emotions, and deliver the information they need to confirm their decision.

Jiwa believes too often in marketing we forget why people buy. In this blog post, she points out that relying on reasons to buy that are based on features and benefits overlooks the fact that most buying decisions are not rational – they’re emotional.

She suggests that asking questions like “What’s the change customers are hoping for?” or “How does it feel when you experience the product?” can help you better frame an effective story for your product.

“A great brand is not a mark burned into a product—it’s something we want to belong to.”

Thinks marketing is not a department – it’s the story of how you create a difference in the lives of the people you serve. (video)

In a 27-minute talk she gave at a LinkedIn conference, Jiwa takes apart the problems she sees with the way most marketing is done these days. She points out that billions of dollars are spent on advertising to interrupt people with things they don’t care about and aren’t paying attention to.

She attributes much of this to the idea that we’re afraid of being invisible and falsely believe we can control and manipulate growth through advertising and marketing. We also confuse awareness with impact.

Jiwa goes on to point to Uber’s success as an example of a company whose growth has been powered by one person at a time and suggests it works because it makes you feel good and want to tell your friends about it. “They did it by understanding empathy is one of our most valuable resources,” she says.

Suggests you stop looking for shortcuts and be willing to take the long way round.

Jiwa recognizes that shortcuts are tempting and believes this is what makes selling hard. But she cautions against letting fear of failure get in the way and force us to compromise to get results.

Instead, she recommends giving yourself permission and time to do things right and not ignore the opportunity cost of interrupting people and looking for shortcuts to sales.

Connect with Bernadette: Website • Twitter

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]]> https://apersonyoushouldknow.com/bernadettejiwa/feed/ 0 Jason Hirschhorn https://apersonyoushouldknow.com/jasonhirschhorn/ https://apersonyoushouldknow.com/jasonhirschhorn/#respond Thu, 09 Jul 2015 08:11:49 +0000 http://apersonyoushouldknow.com/?p=51 Chief Curator and CEO, ReDEF.com Creates “interest remixes,” blending Internet content into his ReDef.com newsletters the way hip hop artists remix sounds. Says the crux…]]>

Chief Curator and CEO, ReDEF.com

Creates “interest remixes,” blending Internet content into his ReDef.com newsletters the way hip hop artists remix sounds.

Says the crux of ReDEF is curiosity and that he tries to push you beyond what you think you’re interested in and into all sorts of different subjects.

“Failure is just a way of learning something new.”

Believes the most important thing in business and life is to be curious.

An email he sent at 4 am in 1995 changed the course of his life.

“You know what also devalued music? Nine songs from a 10-song album that sucked.”

Believes all entrepreneurs/artists create and risk.

Believes data is wonderful, but flawed – it optimizes a current behavior, but doesn’t necessarily introduce a new one.

Connect with Jason: Twitter

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]]> https://apersonyoushouldknow.com/jasonhirschhorn/feed/ 0 Tina Roth Eisenberg https://apersonyoushouldknow.com/tinarotheisenberg/ https://apersonyoushouldknow.com/tinarotheisenberg/#respond Wed, 08 Jul 2015 08:11:13 +0000 http://apersonyoushouldknow.com/?p=92 Blogger. Designer. Founder, Creative Mornings and Tattly. Believes in labors of love – and has five rules to help make them happen. Believes in side…]]>

Blogger. Designer. Founder, Creative Mornings and Tattly.

Believes in labors of love – and has five rules to help make them happen.

Believes in side projects and that the right moment is NOW.

“We should always be willing to sprinkle a little nonsense into the work we do.”

Thinks being a boss can be lonely, hard work.

Stresses the importance of finding your super power.

“Confidence is serious, while enthusiasm is fun. And fun wins.”

Has been called the “Queen of Accidental Businesses.”

Has a personal rule: If you complain too much about something then you either have to do something about it or let it go.

Connect with Tina: Blog • Twitter

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]]> https://apersonyoushouldknow.com/tinarotheisenberg/feed/ 0 Ben Chestnut https://apersonyoushouldknow.com/benchestnut/ https://apersonyoushouldknow.com/benchestnut/#respond Mon, 06 Jul 2015 08:11:08 +0000 http://apersonyoushouldknow.com/?p=21 Co-founder & CEO, Mailchimp Believes in making work fun. Best advice he got about launching a new idea was, “These things take time.” “There’s a…]]>

Co-founder & CEO, Mailchimp

Believes in making work fun.

Best advice he got about launching a new idea was, “These things take time.”

“There’s a point where being a loner is necessary, then there’s a point where being a loner will kill you.”

Hates marketing/sales funnels and believes they should be turned upside down.

Believes his job as a manager is to make an environment where people on his team can play around.

“Fearlessness begets happiness, which begets creativity, which begets innovation, which begets profits.”

Thinks creativity comes out of the chaos of making things.

Believes asking the right questions can be more valuable than seeking the right answers.

Connect with Ben: Twitter | Tumblr | Website

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]]> https://apersonyoushouldknow.com/benchestnut/feed/ 0