“Internet Personality.” Author, Social Media Is Bullshit.
Believes social media is bullshit and that the minority does the majority of the talking on social platforms.
Thinks if you do the offline stuff right, then the online stuff will take care of itself.
“You could have the best idea in the world, but if people don’t like you, don’t trust you, or don’t know you, they’re not going to consider it.”
Thinks anyone who tells you YouTube views matter and have influence is insane
Believes it’s easy to get press attention if you know the right buttons to push.
“If you are giving Instagram $200k for an ad campaign, you’re dumb.”
Thinks you should never blog or post a social update about something unless you have something to say and a goal to achieve.
Believes the onus is on you to figure out who your audience is, what tools they use, and then act accordingly.
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