Music Industry Analyst. Newsletter Author.
He’s not beholden to anybody, so he can afford to say whatever is on his mind.
“Marketing used to be the narrative to sell the product. Now marketing is the product.”
Believes winners don’t undercut their assets. They own who they are.
Thinks the secret to getting people to pay attention is to not do things the same way everybody else does.
“You think you want to become famous. But what you’re truly looking for is to become known.”
Says the number one rule of technology is to deliver something better, something to bring in those that were disinterested or scared to participate previously.
Believes you don’t need a social media plan if the product is good enough.
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