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Tom Vanderbilt

Contributing Editor, Wired, Outside, and Artforum. Author, You May Also Like: Taste in an Age of Endless Choice and Traffic: Why We Drive the Way We Do.

Believes quality is just one factor that influences what we like and that familiarity and novelty can be just as influential.

Thinks genres are important because when we struggle to categorize something, we like it less.

“Taste is just a way of filtering the world, of ordering information.”

Believes as we get older, we get worse at one thing: being a novice.

Suggests we drive as we live and that if you have decision-making problems in life, you will also have them when you drive.

“Men may or may not be better drivers than women, but they seem to die more often trying to prove that they are.”

Thinks there’s a danger that the thing you like most quickly will be the thing you forget most easily.

Has found that people drive faster in quieter cars. (video)

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