[04-Dec-2018 20:37:19 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [04-Dec-2018 23:41:00 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [08-May-2020 22:04:33 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-May-2020 21:26:16 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-May-2020 21:27:05 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [14-May-2020 01:04:42 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [20-May-2020 11:08:35 UTC] PHP Fatal error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 22:59:42 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 22:59:42 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in 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Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:00:03 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:00:03 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [11-Jan-2023 23:01:53 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in 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[12-Jan-2023 20:51:43 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [12-Jan-2023 21:23:42 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 [12-Jan-2023 21:48:31 UTC] PHP Fatal error: Uncaught Error: Call to undefined function add_action() in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php:4 Stack trace: #0 {main} thrown in /home/terpfan11/public_html/apersonyoushouldknow.com/wp-content/themes/founder/inc/customizer.php on line 4 Marketing – A Person You Should Know http://apersonyoushouldknow.com Tue, 02 May 2017 18:30:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 Ash Ambirge http://apersonyoushouldknow.com/ashambirge/ http://apersonyoushouldknow.com/ashambirge/#respond Wed, 15 Jun 2016 08:11:44 +0000 http://apersonyoushouldknow.com/?p=2263 Writer. CEO, The Middle Finger Project. Believes creative people only get rewarded when they take risks and that success comes to those who don’t wait.…]]>

Writer. CEO, The Middle Finger Project.

Believes creative people only get rewarded when they take risks and that success comes to those who don’t wait.

Thinks the trick to brilliant writing is to understand that the shape of the story you tell is as important as the story itself.

“Simple is good enough when you sell it correctly – the difficulty arrives when you doubt you’re good enough to keep it simple.”

Has found a better way to write your bio – just write what you know about life.

Suggests a creative way to network more effectively – start guessing what they do instead of grilling them about it.

“Instead of focusing on the effect, perhaps it’s worth thinking more about the cause.”

Believes nice brands finish last because nice isn’t interesting.

Thinks the most dangerous threat  you’ll ever face in business is yourself and that sometimes you have to destroy the things you spend time on.

Connect with Ash: Website • Twitter

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]]> http://apersonyoushouldknow.com/ashambirge/feed/ 0 Carmen Simon http://apersonyoushouldknow.com/carmensimon/ http://apersonyoushouldknow.com/carmensimon/#respond Fri, 10 Jun 2016 08:11:08 +0000 http://apersonyoushouldknow.com/?p=2241 Cognitive Psychologist. Co-Founder, Rexi Media. Author, Impossible to Ignore: Creating Memorable Content to Influence Decisions. Believes it’s important and satisfying to control what people remember…]]>

Cognitive Psychologist. Co-Founder, Rexi Media. Author, Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Believes it’s important and satisfying to control what people remember and that you can ensure people remember the right 10% of what you say. (video)

Suggests that to put together an effective presentation you should chunk items together so the audience can easily find important information.

“Memory matters because it influences action.”

Thinks the phrase “Let me do that for you” is a powerful tool to get your customer’s attention and business.

Believes if you want people to remember your message, avoid spicing your content up with multimedia.

“Everything you have achieved in business is a reflection of how much your audiences remember you.”

Breaks down the five reasons people forget presentations including that some information is too similar to other information and that the presentation is not participatory.

Points out that beginnings and endings are the most important part of any presentation, but that endings are most important in short presentations and beginnings are most important in long presentations.

Connect with Carmen: Twitter

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]]> http://apersonyoushouldknow.com/carmensimon/feed/ 0 Sally Hogshead http://apersonyoushouldknow.com/sallyhogshead/ http://apersonyoushouldknow.com/sallyhogshead/#respond Mon, 23 May 2016 08:11:00 +0000 http://apersonyoushouldknow.com/?p=2180 Branding Expert. Author, Fascinate: How to Make Your Brand Impossible to Resist. Believes there are 7 triggers to fascinate people and that all markets function…]]>

Branding Expert. Author, Fascinate: How to Make Your Brand Impossible to Resist.

Believes there are 7 triggers to fascinate people and that all markets function like online dating markets because we need to get people to fall in love with our ideas. (video)

Thinks the key to fascinating people is to unlearn your boring behavior.

“Better is a mirage. It keeps you chained to the same way of working as your competition.”

Has 9 tips to make your writing more fascinating including to write as you speak and use more verbs.

Believes you have to figure out your most valuable qualities to be fascinating and that those qualities are often not what you think.

“Who you are is the greatest differentiator you’ve ever had.”

Suggests four steps to figure out what makes you different from your competition including to identify your flaws that can provide extra benefits and to flaunt your quirks.

Thinks you don’t have to be perfect at everything, but you have to be extraordinary at something.

Connect with Sally: Website • Twitter

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]]> http://apersonyoushouldknow.com/sallyhogshead/feed/ 0 Bernadette Jiwa http://apersonyoushouldknow.com/bernadettejiwa/ http://apersonyoushouldknow.com/bernadettejiwa/#respond Mon, 07 Mar 2016 09:11:58 +0000 http://apersonyoushouldknow.com/?p=1901 Author, Meaningful: The Story of Ideas That Fly and Marketing: A Love Story: How to Matter to Your Customers. Believes the secret to spreading ideas…]]>

Author, Meaningful: The Story of Ideas That Fly and Marketing: A Love Story: How to Matter to Your Customers.

Believes the secret to spreading ideas is focusing on the story rather than just the product. (video)

In this 8-minute TED talk, Jiwa explains her core belief about how ideas spread. She points out that we’re all inundated with marketing messages and most of those messages are ignored. But the ones that stand out and connect with people tend to revolve around something she calls “the fortune cookie principle.”

The fortune cookie principle is the idea that every product or concept has two elements – the cookie (a tangible commodity) and the fortune (a thing that changes how people feel and moves them to act). Jiwa believes marketers spend most of their time trying to sell the cookie when what they really should be doing is finding a better way to tell the story of the fortune.

Because ideas spread when you can change how people feel, not just what they think or do.

Recommends you think about value before ideas and has 8 questions to help you focus on creating value.

The questions include who needs your product, what problems your product will address, why people will pay you, where you will find your first 10 customers, why customers will come back, what they will tell others about their experience, what other ways you can create value for them, and how many customers you’ll need for a viable business.

“It doesn’t matter how good your idea is if nobody cares.”

Thinks there are two things to focus on to craft your brand story – your end user and a human connection.

Jiwa explains that your brand story is a combination of everything you do – it’s how you manifest the values you promote and the emotions you want to evoke in your business. To do this successfully, she suggests you start by focusing on why you’re in this business and identify what your buyers want and need.

The next step is then to find the human connection to your customers by considering what values and emotions drive your buyers. She points out that 64% of people say shared values drive their loyalty to a brand and suggests you think about what will make your customers happy and trigger an emotional response in them.

Believes there are three things your product story must do including affirm the customer’s worldview, speak to their emotions, and deliver the information they need to confirm their decision.

Jiwa believes too often in marketing we forget why people buy. In this blog post, she points out that relying on reasons to buy that are based on features and benefits overlooks the fact that most buying decisions are not rational – they’re emotional.

She suggests that asking questions like “What’s the change customers are hoping for?” or “How does it feel when you experience the product?” can help you better frame an effective story for your product.

“A great brand is not a mark burned into a product—it’s something we want to belong to.”

Thinks marketing is not a department – it’s the story of how you create a difference in the lives of the people you serve. (video)

In a 27-minute talk she gave at a LinkedIn conference, Jiwa takes apart the problems she sees with the way most marketing is done these days. She points out that billions of dollars are spent on advertising to interrupt people with things they don’t care about and aren’t paying attention to.

She attributes much of this to the idea that we’re afraid of being invisible and falsely believe we can control and manipulate growth through advertising and marketing. We also confuse awareness with impact.

Jiwa goes on to point to Uber’s success as an example of a company whose growth has been powered by one person at a time and suggests it works because it makes you feel good and want to tell your friends about it. “They did it by understanding empathy is one of our most valuable resources,” she says.

Suggests you stop looking for shortcuts and be willing to take the long way round.

Jiwa recognizes that shortcuts are tempting and believes this is what makes selling hard. But she cautions against letting fear of failure get in the way and force us to compromise to get results.

Instead, she recommends giving yourself permission and time to do things right and not ignore the opportunity cost of interrupting people and looking for shortcuts to sales.

Connect with Bernadette: Website • Twitter

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]]> http://apersonyoushouldknow.com/bernadettejiwa/feed/ 0 Bob Lefsetz http://apersonyoushouldknow.com/boblefsetz/ http://apersonyoushouldknow.com/boblefsetz/#respond Tue, 07 Jul 2015 08:11:50 +0000 http://apersonyoushouldknow.com/?p=57 Music Industry Analyst. Newsletter Author. He’s not beholden to anybody, so he can afford to say whatever is on his mind. Believes we’ve got unlimited…]]>

Music Industry Analyst. Newsletter Author.

He’s not beholden to anybody, so he can afford to say whatever is on his mind.

Believes we’ve got unlimited time for that which interests us.

“Marketing used to be the narrative to sell the product. Now marketing is the product.”

Believes winners don’t undercut their assets. They own who they are.

Thinks the secret to getting people to pay attention is to not do things the same way everybody else does.

“You think you want to become famous. But what you’re truly looking for is to become known.”

Says the number one rule of technology is to deliver something better, something to bring in those that were disinterested or scared to participate previously.

Believes you don’t need a social media plan if the product is good enough.

Connect with Bob: Newsletter • Twitter

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]]> http://apersonyoushouldknow.com/boblefsetz/feed/ 0 Ben Chestnut http://apersonyoushouldknow.com/benchestnut/ http://apersonyoushouldknow.com/benchestnut/#respond Mon, 06 Jul 2015 08:11:08 +0000 http://apersonyoushouldknow.com/?p=21 Co-founder & CEO, Mailchimp Believes in making work fun. Best advice he got about launching a new idea was, “These things take time.” “There’s a…]]>

Co-founder & CEO, Mailchimp

Believes in making work fun.

Best advice he got about launching a new idea was, “These things take time.”

“There’s a point where being a loner is necessary, then there’s a point where being a loner will kill you.”

Hates marketing/sales funnels and believes they should be turned upside down.

Believes his job as a manager is to make an environment where people on his team can play around.

“Fearlessness begets happiness, which begets creativity, which begets innovation, which begets profits.”

Thinks creativity comes out of the chaos of making things.

Believes asking the right questions can be more valuable than seeking the right answers.

Connect with Ben: Twitter | Tumblr | Website

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]]> http://apersonyoushouldknow.com/benchestnut/feed/ 0 Seth Godin http://apersonyoushouldknow.com/sethgodin/ http://apersonyoushouldknow.com/sethgodin/#respond Thu, 02 Jul 2015 07:09:54 +0000 http://apersonyoushouldknow.com/?p=19 Author, Marketer, Idea Spreader Blogs daily and has since 2002. Believes the weird are now more important than the many, because the weird are the…]]>

Author, Marketer, Idea Spreader

Blogs daily and has since 2002.

Believes the weird are now more important than the many, because the weird are the many.

“If you say failure is not an option, neither is success.”

Thinks we’re avoiding the most important question about education: What is school for?

Battles the lizard brain.

“Change isn’t made by asking permission. Change is made by asking forgiveness, later.”

Believes generosity and art are the keys to success in our connection economy.

Thinks great clients get great designers – not the other way around.

Connect with Seth: Website • Instagram

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]]> http://apersonyoushouldknow.com/sethgodin/feed/ 0