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Nir Eyal

Author. Entrepreneur. Behavioral Design Expert.

Believes people don’t want something new, they want the familiar done differently.

Suggests we make focus a company policy.

“The Internet is a giant machine designed to give people what they want.”

Believes habit-forming products promote behaviors users want to do, as opposed to have to do.

Deconstructed the secret psychology of Snapchat.

“Products that require a high degree of behavior change are doomed to fail.”

Thinks being a good quitter makes you a good entrepreneur.

Believes we can use the psychology of habit design to help people lead happier and healthier lives.

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