Author. Entrepreneur. Behavioral Design Expert.
Believes people don’t want something new, they want the familiar done differently.
Suggests we make focus a company policy.
“The Internet is a giant machine designed to give people what they want.”
Believes habit-forming products promote behaviors users want to do, as opposed to have to do.
Deconstructed the secret psychology of Snapchat.
“Products that require a high degree of behavior change are doomed to fail.”
Thinks being a good quitter makes you a good entrepreneur.
Believes we can use the psychology of habit design to help people lead happier and healthier lives.
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