Founder and Executive Director, Schaefer Marketing Solutions. Author, The Content Code: Six essential strategies to ignite your content, your marketing, and your business.
Believes we are in the midst of content shock, an era in which there is more content being created than our capacity to consume it.
Has four tips to achieve flow when you create content including to focus and build in goals and feedback.
“There is only one you. You have no competition.”
Believes nobody is keeping you down because influence has been democratized.
Has 25 tips to get more out of social media including to wait before diversifying and that it’s important to find a niche.
“Don’t ‘pitch’ people. Befriend them.”
Believes to drive value from your content, you need to focus on trust, not traffic.
Thinks reciprocity can be a powerful marketing tool.
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