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Elle Luna

Artist. Writer. Author, The Crossroads of Should and Must: Find and Follow Your Passion.

Believes we all arrive at the crossroads of should and must every time we have to make a decision and that choosing the must route is the greatest thing we can do with our lives.

Thinks your voice is whatever you do when no one is looking and you shouldn’t be scared to put yourself out there.

“When you step into unchartered territory, you are also stepping into total abandonment, potential humiliation, and a space where nothing is guaranteed; there’s no case study or roadmap…And it’s scary and exciting as all hell.”

Believes the best brands are nonfiction.

Thinks the most powerful work emerges from finding the place where you can silence your inner critic.

“Just because something is valuable, doesn’t mean we need it.”

Believes design isn’t just about product – it’s a way of thinking about everything and creating a vision for tomorrow.

Thinks remembering your dreams when you wake up is very important.

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