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David Burkus

Associate Professor of Management, Oral Roberts University. Author, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Ideas.

Believes great ideas get rejected because we have an inherent bias against creativity – we judge new ideas based on the paradigm of old ideas.

Thinks “Eureka!” moments don’t exist and that any idea is a combination of pre-existing ideas.

“This is a hard truth for some to accept: that a lack of resources may not be their true constraint, just a lack of resourcefulness.”

Believes there are five common characteristics of ideas that spread including relative advantage, compatibility, and complexity/simplicity.

Thinks the stories we tell ourselves are true, even if they’re not true.

“It’s not enough for people to learn how to be more creative; they also need to be persistent through the rejection they might face.”

Thinks meetings make us more creative.

Thinks you should start projects at “phase zero,” which is identifying the problem you’re trying to solve.

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Published in Uncategorized