Cognitive Psychologist. Co-Founder, Rexi Media. Author, Impossible to Ignore: Creating Memorable Content to Influence Decisions.
Believes it’s important and satisfying to control what people remember and that you can ensure people remember the right 10% of what you say. (video)
Suggests that to put together an effective presentation you should chunk items together so the audience can easily find important information.
“Memory matters because it influences action.”
Thinks the phrase “Let me do that for you” is a powerful tool to get your customer’s attention and business.
Believes if you want people to remember your message, avoid spicing your content up with multimedia.
“Everything you have achieved in business is a reflection of how much your audiences remember you.”
Breaks down the five reasons people forget presentations including that some information is too similar to other information and that the presentation is not participatory.
Points out that beginnings and endings are the most important part of any presentation, but that endings are most important in short presentations and beginnings are most important in long presentations.
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