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Alf Rehn

Management Professor. Chair of Management and Organization, Abo Akademi University.

Believes disruption is one of the most misunderstood concepts in management thinking and that it’s an umbrella, not a scalpel.

Thinks ugly can be a brand strategy and that imperfections in a product can be valuable.

“You’ll always be far more likely to be disrupted than being a disruptor.”

Believes creative ideas don’t die in organizations because of criticism – they die because of a lack of response.

Thinks great leaders focus on building a caring culture.

“An organization that cannot unlearn will never become a learning organization.”

Believes unlearning is as important as learning.

Thinks as the world becomes easier to measure, unmeasurable things like trust, style, and fandom become more important.

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